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Brand Videos
Other than choosing the right production company partnership, the two keys to a successful project are proper preparation and detailed planning.
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We partner with you up front to make certain that your project is well prepared for the shoot. Key items like location, environment, lighting, subject preparedness, focal angles and most importantly, your video goals need to be planned well in advance. And, this is an area where we shine.
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Your most valuable asset is your time. And by proper planning, your time can be used highly effectively during the actual shoot, resulting in shorter set up time, fewer takes and fewer last-minute decisions.
The Keys to a Successful Project
Industry Leading Collaboration Tools
We're all about collaboration, and use leading-edge tools to work with your post-processing team. We've standardized on Adobe Frame.io, making it easy to access and share footage, collaborate on changes and organize your project assets from start to finish.
Learn more about Frame.io
Single Camera Productions
Because we typically shoot our videos at 6K or 8K resolutions, a single camera production is enhanced with the ability to "punch in" shots in post-production, giving the impression of a 2- or 3-camera shoot.
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Regardless of the number of cameras, audio is almost always recorded as 32-bit with one or more microphones.
Multi-Camera Productions
With a 2- or 3-camera production you can get multiple angles, multiple focal lengths and avoid jump cuts. And with post-production "punch-ins", you can actually give the impression of a 4- to 8-camera shoot.
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The primary camera resolution is typically 8K, while the
secondary cameras are at a whopping 6K resolution.
The Advantages of Multi-Camera Productions
Having more than one angle yields more options in terms of crafting your story. It allows post-processing to cut together a story cohesively and creatively and gives you the flexibility to create the story that will result in the best overall value for viewers.
Shooting interviews and events in real-time doesn’t allow you the flexibility to go back and recapture what you missed the first time around. By shooting with multiple cameras you ensure one camera can pick up what another might have missed. Multiple cameras also eliminate the need for "jump cuts" that might be necessary in a single camera shoot.
Shooting multi-camera offers more flexibility to capture what is really going on at any given moment, thanks to the multiple angles and focal lengths. What one camera misses, the others might pick up.
Multi-camera videos make for much more engaging and enjoyable viewing than relying on a single camera, shooting statically from one angle. Additional camera angles allow you to cut from a wide shot to a close up, which not only helps stop an interview from dragging on, but also adds depth to your story.